Here are the four most important things to keep in mind as you build your brand.
#1. Own the message of the significant thing you intend to brand: Don’t try to be all things to all people. It’s very important to spend your time wisely and focus on a single clear message. Case in point, Mercedes-Benz owns vehicle engineering in the car industry because it has focused on that singular message for decades.
#2. Consistency is key: consistent media presentation on your part will ensure that your customers recognize you. Remember to be consistent in the use of your brand logos, hashtags, video elements, font posting, and image copy. Coca-Cola is by far one of the most recognized brands in the world because they haven’t changed significant parts of their initial brand in decades. If you wish to replicate even 1% of Coca-Cola’s success, you should ensure that your logo, font selection, brochures, website, direct mail, and all other brand advertising have the same look, feel and brand message so that your niche can quickly identify your brand offerings across all social media platforms.
#3. Make your message relevant: know your audience. The importance of knowing what your clients, followers, and general public care about cannot be understated, having this clear understanding and how to speak to them, will ensure that your brand survives market changes, social media delivery methods, digital advertising slumps, and competitors in the marketplace of ideas. Make sure what you sell fit the need your customer is trying to fulfill. Remember the conversation should always be about your audience and its need, not you.
#4. Use a strong offer to motivate: above all else, you want your audience to remember you, your brand, and the core need it fulfills. You want its members to buy from you, share your message, and become brand ambassadors to carry your product, service, or message into their circles of influence. Remember you need to move them to action. A strong message and a clear offer of value should give them a reason to buy. Don't forget to ensure that your offer of advice, product, merchandise, or influence is clear and appropriate for your brand or service type.
Remember every time a customer comes in contact with your brand, they will have either a positive or a negative experience. You want all perceptions of your brand to be as positive as possible Those experiences are recalled later when it’s time to make a purchasing decision.
How would you like your brand to be remembered or portrayed? Start building that positive perception today!
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